Private Label Service

A launch-ready route to market: your brand's identity applied to constructions that have already been engineered, sampled and proven.

The Private Label Service applies a brand's own identity — logo, labels, lining, hardware finish and packaging — to bag constructions that have already been engineered and proven in production. It is the fastest route from a brand decision to shelf-ready goods, because the pattern, the construction sequence and the failure modes are known before the work starts. Programmes run at 500 pieces per style and colourway, sample in 6–10 working days and deliver in 35–50 days after approval, inspected to AQL 2.5 under ISO 2859-1 and shipped FOB Xiamen.

What the Service Covers

Private label sits between white label and full OEM. The construction is shared, the identity is not. What the brand specifies is everything the customer sees and touches: the mark, the lining, the hardware, the pack.

How It Works

The sequence below is shorter than a full OEM development because the structural engineering is already settled. Most of the work is identity, material and pack.

1. Category and price band — the brand states the category, the retail price it needs to hold and the launch date it is working to.
2. Base shortlist — the programme team proposes constructions that fit the band and shows what each can accept in the way of material and hardware change.
3. Identity specification — logo artwork, Pantone references, lining, hardware finish and packaging are written into the specification and costed.
4. Branding samples — the mark is applied and reviewed on the actual leather and hardware, since the same logo reads differently on a milled finish and a smooth one.
5. Pre-production sealing — a branded sample in intended bulk materials is approved, sealed and retained as the reference for bulk and inspection.
6. Bulk, inspection and pack-out — 35–50 days of production, inline checks, final inspection to AQL 2.5, then cartoning to the agreed retail or bulk pack.

What You Provide / What We Provide

Private label programmes run on brand assets rather than technical documentation. Where a brand has neither a logo suite nor a tech pack, the specification stage simply covers both.

Branding Methods and What Each Costs

The method chosen determines both the tooling charge and the way the mark reads at retail. It should be settled at specification stage, because a method chosen late is constrained by where the panel seams happen to fall.

Timelines and Terms

Private label follows the standard commercial framework. The shorter development path comes from reusing an existing pattern, not from relaxed terms.

Standards and Compliance

Branding a construction does not change its compliance position, but it does add components that have to be declared. A metal plaque, a printed label and a dyed lining each enter the material declaration for the style.

• Inspection — AQL 2.5 under ISO 2859-1, single sampling, general level II, with critical, major and minor defect classes; logo placement and finish are defect-checked like any other specification point.
• Management systems — programmes run to ISO 9001 discipline with environmental aspects under ISO 14001 practice, on an SGS-verified 4,950 m² production floor in Quanzhou, Fujian.
• Chemical compliance — REACH declarations for the European market, CPSIA and lead testing for the United States, Proposition 65 for California, and OEKO-TEX certified linings on request.
• Physical testing — abrasion, seam strength, handle and strap load, zip cycling and colour fastness to rubbing, light and water, reported against ASTM methods on request.
• Traceability — sealed branded samples, approved lab dips, tooling records and inspection reports retained against the style for re-orders.
• Third-party inspection — SGS, Bureau Veritas, Intertek or a buyer-nominated inspector are welcome at any stage.

Matching the Base Construction to the Price Band

The first decision in a private label programme is not the logo but the base. A construction carries a cost floor that branding cannot lift: the leather grade, the hardware specification, the edge finishing method and the amount of hand work in the assembly set a band within which the retail price has to sit. Choose a base that is too expensive for the intended price and the brand spends the season defending a margin it cannot hold; choose one that is too cheap and the identity ends up applied to something that quietly undermines it.

The useful exercise is to state the retail price first and work backwards, rather than select a construction and then discover what it has to sell at. Given a target price and the channel's usual markup, the allowable landed cost is a fixed number, and the base is chosen against it. The programme team runs that calculation at shortlisting stage and shows what each candidate base delivers inside it, so the trade-off is visible before anything is tooled.

• Price before pattern — the band is stated first, so cost follows price rather than the reverse.
• Grade over area — a better leather on a smaller pattern reads better than a larger bag in a poorer one.
• Hardware as the visible signal — plated fittings carry more perceived value per unit of cost than almost any other element.
• Edge finishing as the tell — sealed and hand-finished edges are what separates the bands at arm's length.
• Branding applied last — the mark cannot lift a construction above the band it was built for.

Where a brand intends to trade across two bands, the more reliable route is a shared identity platform: one hardware family, one lining programme, one mark treatment, with the construction differing beneath it. The range then reads as a single family at shelf while each style keeps its own price logic. That coherence is very difficult to recover if each price point is developed independently and assembled afterwards.

Colourway Development and Keeping Colour Consistent

Colour is the specification point most often approved too quickly. A Pantone reference describes an ink standard rather than a dyed hide, and the same reference reads differently on full-grain and corrected-grain leather, on satin and on twill, and under retail lighting as opposed to daylight. Lab dips are therefore issued for written approval and then sealed as the bulk reference, which is what allows a second season to match the first.

1. Reference issued — Pantone references for leather, lining, thread and edge paint, or a physical swatch where the colour is critical.
2. Lab dips produced — dyed and finished on the actual substrate, because a reference on paper is not a colour on leather.
3. Approval in writing — the approved dip is signed off and becomes the sealed standard rather than a stated intention.
4. Tolerance agreed — an acceptable range is recorded, since no dye lot repeats exactly and a range can be enforced where an exact match cannot.
5. Retained for the season — sealed dips are held against the style and used as the reference at inline check and final inspection.

The discipline that matters is approving against the real material under the light the customer will use. A lining approved under fluorescent office lighting can read differently under the warm lighting of a shop floor, and an edge paint that matches the panel in daylight can separate from it under retail light. Approving a physical dip rather than a printed reference removes most of that risk; agreeing a tolerance in advance removes the argument that otherwise follows.

Colourway count is a commercial decision as well. Each colourway carries the 500-piece minimum and its own changeover, so a three-colourway launch commits the brand to volume that a single-colourway launch does not. Where demand is unproven, opening with one core colourway and holding a second in reserve for the re-order is usually the safer shape: the pattern and tooling costs then sit against a smaller first commitment.

Interior Architecture and the Unboxing

The interior is where a private label programme earns its price. Customers open the bag before they read the label, and what they find — the hand of the lining, the pocket layout, whether the interior is dyed to match or deliberately contrasted, whether there is a place for a phone and a place for keys — is read as brand behaviour rather than as construction. It is also the part of a specification most often left until last and then regretted.

Two decisions carry most of the effect. The first is whether the lining is dyed to match the shell or deliberately contrasted: a matched lining reads quieter and more expensive, a contrast lining reads younger and more designed, and neither is correct without knowing the customer. The second is whether the interior layout is drawn for a specific use or inherited from the base. Inheriting is faster and cheaper. Drawing is what makes the bag the brand's own rather than a decorated version of somebody else's.

• Lining specified by hand, not by name — weight and finish are agreed, not merely the fibre.
• Pocket layout drawn — the interior diagram is part of the specification rather than an inheritance.
• Interior hardware matched — pulls, rings and clips share the exterior finish across the range.
• Label position consistent — the interior mark sits in the same place on every category.
• Interior seams finished — bound or turned, since an unfinished interior is the first thing seen on opening.

Packaging is the last step of the same decision. The dust bag, the tissue, the tag and the card are what the customer touches before the bag itself, and they are specified with the branding package rather than bought at destination. Because they are printed, they carry print minimums of their own; where a first run is small, a stock dust bag carrying a branded tag usually reads better than a short print run of a custom one.

Sequencing a Launch and Building Out the Range

A private label programme is usually a launch before it is a range. The first drop exists to prove demand and to establish the identity at shelf; the build-out that follows is cheaper because the platform is already approved. Planning both together is what prevents the common failure of a first drop that sells well and then cannot be repeated or extended because nothing was retained.

The sequencing constraint is the minimum. Each style and colourway carries 500 pieces, so three styles in one colourway is a different commitment from one style in three. Where capital is the binding constraint, narrowing the first drop and widening it on the re-order is almost always better than spreading the same budget across more styles: the styles that perform can then be extended, and the ones that do not are simply not repeated.

1. Confirm the platform — hardware family, lining programme and mark treatment agreed once for the whole range.
2. Open narrow — a small first drop in a core colourway, sized to the capital available rather than to the range plan.
3. Read the sell-through — decide from actual demand which styles earn extension and which do not return.
4. Extend on the approved platform — colourways and categories added against sealed patterns rather than re-developed.
5. Replenish on the calendar — re-orders scheduled against reserved production slots instead of queued.

What makes the build-out cheap is the same thing that makes the first drop repeatable: retained assets. The sealed branded sample, the approved lab dips, the tooling drawings and the packing reference are held against the style, so the second season becomes a comparison rather than a development. Where a brand's own design team changes mid-programme, that documentation is also what stops a new team from unknowingly re-specifying an approved style.

Build a private label programme

Tell us the category, the price band and the launch date. The programme team will return a shortlist of base constructions, a branding specification and a costed bulk plan.

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Frequently Asked Questions

How is private label different from white label?

White label applies a brand name to a standard product with limited scope for change. Private label lets the brand specify material, colourway, hardware finish, lining and packaging, and in many cases alter dimensions and internal architecture. The construction remains shared, but the specification around it is the brand's own, which is what allows a credible retail price to be held.

Can we change the dimensions of a base construction?

Yes, within limits set by the pattern. Proportional changes are straightforward; changes that alter load paths, gusset geometry or hardware positions need pattern work and another sample round. The programme team states at shortlisting stage which modifications a given base will accept, so the decision is made before development begins rather than after.

What does branding tooling cost?

Tooling is quoted separately from unit price and identified by style. Blind or foil embossing uses a heat-stamped die with a one-off charge and no recurring unit cost. Cast or stamped metal plates carry higher tooling but read as hardware rather than as an applied mark. Woven labels sit between the two, with a low setup and a per-unit cost.

Is our logo protected if we use a shared base construction?

The brand's mark remains the brand's property under the NDA signed at enquiry stage. The shared element is the underlying construction, not the identity applied to it. Exclusivity on an adapted base can be arranged by style, territory or sector and is recorded in writing where it is agreed.

Can packaging be specified as part of the programme?

Yes, and it is usually more economical to specify it with the bag rather than source it at destination. Programmes cover dust bags, tissue, printed cartons, hangtags, care cards, barcodes and authenticity cards. Packing specification is confirmed at pre-production stage alongside the sealed sample.

How quickly can a private label range reach market?

Sampling runs 6–10 working days for a standard construction, with 4–6 working days per revision, and bulk runs 35–50 days after approval. Because the pattern exists, private label programmes usually close sampling in fewer rounds than a full OEM development, which is where most of the time saving comes from.

What are the minimums and payment terms?

The standard minimum is 500 pieces per style and per colourway. Payment is T/T with 30% deposit on confirmation to release materials and 70% before shipment once inspection has passed. Prices are quoted FOB Xiamen, with EXW, CIF and DDP available on request.

Can we brand across several product categories at once?

Yes. A single identity can be carried across handbags, totes, backpacks, business bags and small leather goods within one programme, subject to the 500-piece minimum per style and colourway. Running categories together also helps hold a consistent finish and hardware colour across the range, which is difficult to achieve if each category is sourced separately.

Are branded components included in the material declaration?

They are. Metal plaques, printed labels, dyed linings and coated hardware all enter the declaration for the style alongside the leather and thread. Nickel release testing on metal components and colour fastness testing on labels and linings can be arranged where the destination market requires it.

Should we take a shared base or an adapted one?

A shared base is faster and cheaper, because the pattern is proven and the tooling exists. An adapted base — changed dimensions, a different closure, a new pocket layout — costs a pattern revision and usually one more sample round. The programme team states at shortlisting which changes each base accepts, so the decision is made before development starts.

Can a colourway be matched to a product we already sell?

Yes, though a physical swatch is more reliable than a reference number, because the same Pantone value reads differently on leather, lining and thread. Send the actual item or a cutting, and lab dips are produced on the intended substrate for written approval. The approved dip is then sealed as the bulk reference.

What tolerance applies to colour between runs?

No dye lot repeats exactly, so an acceptable range is agreed in writing at approval rather than an exact match that cannot be enforced. Bulk is then judged against the sealed dip within that range at inline check and final inspection. Where a component is withdrawn, the substitution is raised for approval before cutting begins.

Can the interior layout be changed on a base construction?

Yes. Pocket number, depth and position can be redrawn to the brand's own diagram, and the lining can be changed in material, weight and colour. Changes that affect load paths or gusset geometry need pattern work and another sample round; changes confined to the interior usually do not.

How should a first drop be sized?

Narrow enough to fit the capital available, since each style and colourway carries the 500-piece minimum. One to three styles in a single core colourway is a common opening. The styles that sell are then extended with further colourways on sealed patterns, and the ones that do not are simply not repeated.